The amount of plastic for the 9.2 g Hydra-Stick has been reduced by lowering the cover height and removing the cap inside the cover. The weight of the packaging has been reduced from 19.5 g to 17.7 g and more packs can be fitted onto a pallet.
The old PP packaging has been replaced by a recycled material packaging (rPET-PE). The new material has a higher oxygen barrier, resulting in less discolouration of the product.
The thickness of the 5 kg bags of potatoes has been halved in recent years. In 2013, the weight decreased from 22 g to 16.8 g, and in 2016 from 16.8 g to 15 g.
The 200 g pack now contains only 7.2 g of packaging material instead of 8.5 g. Thanks to an additional adhesive tape, consumers can close the packaging again after opening. Nowadays, a box can also contain 27 packs instead of 18.
The new multilayer packaging consists of more than 85% paper. It is divided into 2 convenient portions that can be opened separately. This keeps the product fresh for longer and reduces waste.
Traditional bags have been replaced by an independent Quadraseal flowpack with a re-sealable Smile label on the front. The bags can be opened easily by pulling the peel tab. The packaging can be closed at least 22 times.
