Inspired by 'bag-in-box' wine packaging, Cube it Simple substantially reduces the use of materials. The cardboard is FSC certified and the plastic liner is made of recycled materials. In addition, pressing this liner makes it easier to use all the adhesive it contains and avoids product waste.
Acidification is one of the main reasons why people throw milk away. To assess the acidity, a pH indicator is placed inside the lid and protected by a thin plastic film. The user removes the film and pours a little milk into the lid. Depending on the colour of the indicator, he can tell whether the milk can still be used or has already gone off.
Thanks to a totally round jar with a plastic support across the opening, any spread remaining on the knife can easily be put back in the jar. In addition, when nearly empty, the remainder can be turned into a delicious hot chocolate using milk and a straw. A win-win situation.
New recyclable material relieves the weight of the packaging thanks to the lower density of the material, down from 1g of packaging to 0.58g per article (42% saving on waste). The mechanical properties remain unchanged.