Examples of prevention
L’Oréal
Prevention action: 
End of life: Recyclable or reuseable
Origin of materials
Weight reduction
Product category: 
Body care
500 ml L’Oréal Professionnel shampoo bottle

In this new shampoo bottle, L’Oréal uses 47.5% recycled PET, saving 17 tonnes of virgin plastic per year. The bottle is also now 20% lighter.

 

Greener Packaging Awards 2017