Examples of prevention
P&G
Prevention action: 
End of life: Recyclable or reuseable
Origin of materials
Product category: 
Detergents and cleaning products
Lenor Bottles

The coloured, non-recyclable PET bottle has been replaced by a transparent, recyclable PET bottle. The removal shrink sleeve with perforations encourages the consumer to tear the sleeve off and recycle the bottle without the sleeve. The bottle is made of 50% recycled PET.

 

Winner - Greener Packaging Awards 2017 - Circular Economy