Examples of prevention
Kellogg’s
Prevention action: 
Weight reduction
Product category: 
Food products
One more can

Thanks to thinner corrugated cardboard, a cardboard box now contains 19 Pringles tubes instead of 18, while the box format remains the same. As a result, the required storage space is reduced by 5% for pallets with finished product and by as much as 25% for pallets with empty boxes. Transport requirements are also reduced: 268 fewer trucks on the road for the delivery of packaging material and 748 fewer trucks for filled boxes.

 

Winner - Greener Packaging Awards 2017 - Weight and volume reduction