Examples of prevention
L’Oréal
Prevention action: 
Weight reduction
Product category: 
Body care
Powermix: Série Expert from L’Oréal Professionnel

The old Powerdose consisted of 30 separate doses in 10 ml glass bottles. The new Powermix consists of 150 ml multi-dose bottles with a practical and recyclable dosing system. 90% lighter packaging and up to 40% less space required for finished products.

 

Nominated - Greener Packaging Awards 2017 - Weight and volume reduction