The previous packaging has been replaced by a cardboard 'display' box. The consumer therefore benefits from 100% recycled packaging made of renewable materials (100% FSC certified) with a better storage life.
Flexible packaging which is lighter, water-resistant and robust, with a special stopper to ensure the correct dose, has been chosen for the entire seed range (8 products). By measuring out precise quantities and ensuring a longer storage life, this packaging leads to less food wastage.
Thermoformed tray, without lid with product densification.
The thermoformed tray no longer needs a lid, which is the first means of weight reduction. The density is higher: 110 items as compared to 80. This brings a second weight reduction per item, or a total saving of 54%. The tray can be reused at least five times.
Robust, reusable bag, resistant to humidity, mould and bacteria. It can be machine-washed and dried very often, over a period of several years. The bags are made locally using linen fibre, a resistant and renewable material.
Multipacks for toilet cleaning products (Bref Power Activ and Bref Duo Activ)
Optimisation by modifying the shape of the PET preformed shells so as to introduce two or even three 'blocks' by modifying the weight of the blister slightly if at all. This makes it possible to sell two or three product units. The weight is considerably less than with sales of mono-block products.