Examples of prevention
  • CHEP
    Transport packaging: Pooling optimizes the use of pallets

    Many manufacturers use the blue CHEP pallets to transport their freight to retailers. CHEP offers a comprehensive pooling system: it purchases the pallets, maintains them, and puts them into circulation among a worldwide network of companies. Thanks to the sophisticated management of this pooling system, CHEP optimizes the use of pallets and avoids the transport of empty pallets.

  • Happy
    Smart toys in smart packaging

    Toy manufacturer Happy from Zoersel has proved for years that a small player can stand its ground in a sector dominated by large multinationals. The company’s Happy Cube puzzles occupy the shelves of select toyshops in more than 40 countries. ‘Being smart and creative is our trademark and we apply the same philosophy to our packaging,’ says CEO Gerdy Loots. ‘If you adopt an intelligent approach, packaging can offer important competitive advantages. ’ The company was rewarded in November 2012 for its approach with one nomination for the prestigious Greener Packaging Award.

  • Ethiquable
    Ethiquable: reconciles fair trade with ecology and economy

    Ethiquable is a cooperative with the clear social objective of promoting organic and fair trade products. The core of its business is the support of sustainable agriculture. ‘We aim to reduce our environmental footprint while at the same time developing a profitable business model. Sustainable packaging has an important role to play in this. But our packaging strategy cannot be decreed from behind a desk,’ explains Stephan Vincent, Benelux Director.

  • Stûv
    Stûv achieves economic and environmental gains thanks to the optimization of its cardboard packaging

    Damage rate of stove ducts cut to less than 1 %

    Packaging optimization does not always equal packaging reduction. The addition of protective material can sometimes substantially reduce the risk of damage and prevent materials from being wasted. This can have profound economic and environmental benefits, especially when the logistical cost of replacing damaged parts is considered. This is the conclusion arrived at by Stûv, a Belgian manufacturer of wood - burning stoves. The company was already considering reinforcing the cardboard boxes used to package its stove ducts. This view was confirmed by a packaging diagnosis conducted by the Packaging Centre at XIOS Hogeschool Limburg, Fost Plus and VAL-I-PAC. “The experts delivered a proof of concept for the optimization that we had in mind. Their visit came at just the right time”, says Youness Issaf, who is responsible for packaging projects at Stûv.

  • Delhaize
    Thorough approach is essential to success

    Delhaize saves 108 tons of plastic and wins Greener Packaging Award thanks to packaging diagnosis

    In 2012, Delhaize modified its packaging for dried fruit based on the recommendations arising from the packaging diagnosis carried out by XIOS Hogeschool Limburg. The results are impressive. “We followed the advice of the experts and replaced the existing plastic jars with plastic bags. By doing this, we save no less than 108 tons of plastic each year-without making a single concession in terms of product quality”, says Jonathan Martens, Environmental Project Manager at Delhaize. “What is unique about the packaging diagnosis is that all aspects of the packaging are taken into consideration, from product protection and storage to transport and logistics.” Delhaize was rewarded for its efforts in late 2012 with the Grand Prize at the first edition of the Greener Packaging Awards. 

  • Coca-Cola
    500 ml bottles made of 22,5 % plant materials

    Coca-Cola launched its PlantBottle® in the Benelux during the spring of 2011. The bottle is partly manufactured from plant-based plastic. Its design enables it to be recycled within the existing PMD circuit. In addition, its manufacture generates fewer CO2 emissions than standard PET bottles.

  • Werner & Mertz Benelux Consumer
    Flasks for cleaning product

    The new Froggy packaging is made out of 80% recycled PET. The instructions on the packaging indicate the correct dose. The company also received a Cradle to Cradle certificate (EPEA).

  • Total
    Plastic bag for wood pellets

    The redesigned bags are made from an innovative material, reducing the thickness of the film by 25%. The innovation also makes the bags stronger, which avoids losses during transport. They can also be produced more quickly and at a lower temperature.

  • The Body Shop
    Perfume bottle

    Traditionally, only non-recycled glass has been used for cosmetics—perfumes in particular—to ensure perfect transparency of the bottles. The Body Shop chose, however, to use 30% recycled glass in its new perfume bottles.

  • The Body Shop
    Tube cap

    The Body Shop has developed a new cap for its cosmetics tubes that is 20% lighter. The Body Shop also avoids—whenever possible—any extra cardboard packaging around the tubes and uses at least 20% recycled material in nearly all of its plastic packaging.