Examples

Colruyt Group
Compost packaging
The Ecoselect compost packaging is 40% bioplastic (Braskem bio-sourced polyethylene). The bag now weighs just 34.6 g.

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Lidl Belgium
Sandwich filling packaging
LThe packaging of the Saint Alby Selection sandwich fillings can be resealed. As a result, the product stays fresh longer and food waste is reduced. The packaging is also made of recycled paper and is FSC/PEFC certified.

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L’Oréal
Biolage 325 ml
A new 325 ml bottle made from 100% recycled PET. The packaging no longer contains opacifying dyes. With 24 g of PET per 325 ml of product, the weight/volume ratio is only 0.092%.

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L’Oréal
Aura Botanica from Kerastase
A new 250 ml bottle weighing 22.2 g, made from 100% recycled PET. The 80 ml travel packaging also consists of 100% recycled PET.

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Colruyt Group
Graindor coffee capsules
Graindor no longer packages its coffee capsules in individual aluminium packaging. From now on, 20 capsules instead of 10 are packed in a smaller box.

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L’Oréal
BIOTHERM sun cream
The 200 ml bottles have been replaced with tubes that reduce the weight by 27%. The tube now also consists of 40% recycled PE.

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L’Oréal
Viktor & Rolf Refill Fountain
Viktor & Rolf has designed a fountain with a pump to refill Flowerbomb bottles in department stores.

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Werner & Mertz Benelux Consumer
Plastic bottles
The new plastic bottles consist of 100% recycled PET, compared with 80% in the previous version.

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Werner & Mertz Benelux Consumer
Green Care
A one-litre bottle of 100% recycled HDPE has replaced the previous packaging, which already contained 30% recycled material. One-litre bottles can be refilled with 5-litre cans. Thanks to the new bottles, the number of transports has also decreased by 16.6%.

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L’Oréal
500 ml L’Oréal Professionnel shampoo bottle
In this new shampoo bottle, L’Oréal uses 47.5% recycled PET, saving 17 tonnes of virgin plastic per year. The bottle is also now 20% lighter.

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