Thanks to thinner corrugated cardboard, a cardboard box now contains 19 Pringles tubes instead of 18, while the box format remains the same. As a result, the required storage space is reduced by 5% for pallets with finished product and by as much as 25% for pallets with empty boxes. Transport requirements are also reduced: 268 fewer trucks on the road for the delivery of packaging material and 748 fewer trucks for filled boxes.
The coloured, non-recyclable PET bottle has been replaced by a transparent, recyclable PET bottle. The removal shrink sleeve with perforations encourages the consumer to tear the sleeve off and recycle the bottle without the sleeve. The bottle is made of 50% recycled PET.
Proteus is an intelligent folding mobile screen for promotions in points of sale. The frame is based on an easily adaptable, robust and reusable metallic body, surrounded by a cardboard cover promoting the product and brand. All materials - even those of the frame itself - are fully recyclable.
L’Oréal has changed from an oval bottle to a cylindrical bottle with a flat front face. The number of bottles per pallet therefore increased by 89% for the 200 ml bottles and by 17% for the 100 ml bottles. The weight of the 200 ml bottles was reduced by 15% and the weight of the 100 ml bottles by 19%. The bottles now also contain 25% recycled PET.
Inspired by 'bag-in-box' wine packaging, Cube it Simple substantially reduces the use of materials. The cardboard is FSC certified and the plastic liner is made of recycled materials. In addition, pressing this liner makes it easier to use all the adhesive it contains and avoids product waste.
Acidification is one of the main reasons why people throw milk away. To assess the acidity, a pH indicator is placed inside the lid and protected by a thin plastic film. The user removes the film and pours a little milk into the lid. Depending on the colour of the indicator, he can tell whether the milk can still be used or has already gone off.
Thanks to a totally round jar with a plastic support across the opening, any spread remaining on the knife can easily be put back in the jar. In addition, when nearly empty, the remainder can be turned into a delicious hot chocolate using milk and a straw. A win-win situation.