The terra cotta bricks are packed on returnable pallets rather than disposable pallets, protected by stretch covers rather than shrink covers, with optional use of an intermediary pallet (two half pallets) to adjust the supply to the demand and avoid wastage and the risk of breakage.
By compressing the aerosol, Unilever has reduced the weight from 16% to 33%. The new packaging uses 20% less aluminium and lowers carbon footprint by 20% per bottle. Thanks to the new spray system, the compressed deodorant lasts as long as the old bottles. This major technological innovation is not covered by a patent and Unilever has therefore opened it up to the entire sector. Thanks to this transparency, the whole sector could benefit from even greater environmental gains.
The foam technology has been developed in close collaboration between Unilever, Mucell Extrusion and Alpla. This is the first time this technology has been applied to HDPE bottles. It enables the creation of a foam layer (containing air) sandwiched between two layers of 'solid' HDPE. It remains a mono-material HDPE bottle. The weight has been reduced by over 14% from 21g to 18g. Over a full year and for Europe only, this represents a saving of around 275 tonnes of HDPE.
The coffee capsules were packed in cardboard boxes of 10, each individually wrapped in a plastic film. They are now in a plastic bag that contains 16 capsules, the weight of which is lower than all the individual packages, and the cardboard box has been eliminated.