The terra cotta bricks are packed on returnable pallets rather than disposable pallets, protected by stretch covers rather than shrink covers, with optional use of an intermediary pallet (two half pallets) to adjust the supply to the demand and avoid wastage and the risk of breakage. 

By placing the bottles in staggered rows, Spadel has removed the need for the cardboard tray (73g) and increased the number of packs per pallet.

By compressing the aerosol, Unilever has reduced the weight from 16% to 33%. The new packaging uses 20% less aluminium and lowers carbon footprint by 20% per bottle. Thanks to the new spray system, the compressed deodorant lasts as long as the old bottles. This major technological innovation is not covered by a patent and Unilever has therefore opened it up to the entire sector. Thanks to this transparency, the whole sector could benefit from even greater environmental gains.