Examples of prevention
Prevention action: 
Weight reduction
Product category: 
Detergents and cleaning products
Bref WC Gel

Instead of offering consumers three half-litre bottles of ‘Bref WC Gel’ in one pack, Henkel decided to offer two 750 ml bottles in a pack. The company also created a new look for the bottle, which is lighter than the older bottle.

As a result, the total combined weight of the primary, secondary and tertiary packaging reduced from 218 to 181 grams for 1,5 litres of product, which represents a 17% improvement in the packaging ratio.