Examples of prevention
Koffie Kàn
Prevention action: 
Weight reduction
Product category: 
Food products
Coffee - 250 grams
Before
After

Koffie Kàn has replaced its 500 gram coffee packs with 250 gram packs to better meet market demand. One might expect the smaller pack volume to result in a higher packaging ratio; in other words, more packaging per product unit. Yet the reverse is true. Koffie Kàn has succeeded in lowering the packaging ratio by using a new laminate that combines plastics and a thin layer of steamed aluminium (0,03 micrometres). The previous packaging was made of craft paper with a 9 micrometre thick aluminium foil.

The new packaging weighs only 7,1 grams per pack, whereas the previous packaging weighed 22 grams. Consequently, the packaging ratio is 35% lower. In addition, production losses were kept to a minimum following the investment in a new packaging machine.