Examples of prevention
Prevention action: 
Weight reduction
Product category: 
Body care
Compressed deodorant

By compressing the aerosol, Unilever has reduced the weight from 16% to 33%. The new packaging uses 20% less aluminium and lowers carbon footprint by 20% per bottle. Thanks to the new spray system, the compressed deodorant lasts as long as the old bottles. This major technological innovation is not covered by a patent and Unilever has therefore opened it up to the entire sector. Thanks to this transparency, the whole sector could benefit from even greater environmental gains.

Winner Greener Packaging Awards 2015

Category Reduced weight & volume - Big companies