Examples of prevention
Danone
Prevention action: 
Weight reduction
Product category: 
Food products
Prince Pocket - Cookies

‘Prince Pocket’ biscuits are sold in packs of two. The cardboard box that contains them has recently been adapted. The box is now made out of a lighter cardboard: 350 g/m2 compared to the previous 380 g/m2. This represents a saving of six tons of cardboard every year on the Belgian market.