Examples of prevention
Flamingo
Prevention action: 
Removing a packaging element
Weight reduction
Product category: 
Others
Toys for pets
Before
After

Flamingo has introduced new packaging for its pet toys. The packaging is simply a cardboard label. The toys used to be packed in a plastic bag and stapled to a larger cardboard label. The new cardboard label is three times smaller than the previous one. The benefit of the new packaging is that consumers can actually touch the product.