Examples of prevention
  • Inex
    A Bag-in-Box for milk: handy, economical and environmentally friendly

    Wine producers discovered long ago the advantages of Bag-in-Box (BIB) packaging with a tap. The Belgian dairy group Inex uses specific BIB packaging for fruit juices and milk for commercial as well as home consumers. Such packaging simplifies the dosage and keeps the liquid fresh for a longer period after opening.

  • Delhaize
    Smart Packaging: the answer to an evolving market

    Department store group Delhaize has been using state-of-the-art Modified Atmosphere Packaging (MAP) for some of its fresh food products since the nineties. At first, it used MAP for fish and sandwich filling, afterwards, for fresh meat as well. The system is particularly useful in stores without their own butcher counters. These stores are growing in numbers as they reflect the trend towards smaller neighbourhood shops.

  • Procter & Gamble
    A viscous jelly detergent: a sustainable innovation with less packaging

    Procter & Gamble (P&G) has launched a new type of detergent, a thick viscous gel. The product requires 34% less packaging than most liquid detergents. Production also consumes significantly less water and energy. Additionally, it performs well even at 15°C, so the customer saves energy as well.

  • Henkel
    Four times more washing doses per truck

    For the last twenty years, the Henkel Group has been increasing the concentration of its detergent products, including those under the Persil and Dixan brands. Today, its packets contain up to 100 washing doses. The Group transports four times more washing doses per truck load and has halved its packaging waste for an identical number of washing cycles.

  • Colruyt
    Liquid detergents: committing to highly concentrated formulations

    Colruyt is committed to changing its liquid detergent assortment and eventually offering highly concentrated detergents exclusively. This will enable the retailer to cut packaging and transportation costs. Colruyt is negotiating with their suppliers and launching a campaign to inform customers of the benefits of using these products.

  • Soudal
    New hose reduces product waste

    Soudal hit the jackpot when they developed a new spray and hose for its polyurethane (PU) foams. But not just commercially; they also profited from an environment-friendly point of view. The adjusted design of the hose — the Soudal Mega Adapter — limits product waste during utilization. Together with the new formula, it enables Soudal to save a third on packaging and transport.

  • Rexona
    Innovative design cuts waste and packaging while keeping the same product volume

    More sales, fewer complaints. The design of the Rexona upside-down deo roll-on has gained Unilever yet another consumer success. The product is also top notch when it comes to the environment. The new design minimizes product loss during use, reduces production time, and saves tons of packaging plastic.

  • Carrefour Belgium
    Products that better meet the needs of consumers

    Distributor Carrefour offers an increasing number of food products in different-sized portions. Cooked ham and lasagne are just two examples. Such portioning responds to consumer demand for variety in diet and quantity. A positive side-effect is reducing food waste.

  • Tetra Pak
    New packaging is easier for users with reduced dexterity

    Tetra Pak has developed new packaging for fluid milk products. The one litre unit, dubbed Tetra Brik Edge 1000, is designed for consumers of all ages—from young to old. The Tetra Brik Edge is particularly welcomed by groups with reduced dexterity, but is also very much appreciated by other consumers. In addition, its production requires less plastic than other one-litre beverage carton.

  • Panasonic
    User-friendliness is not necessarily expensive or damaging to the environment

    In 2005, Panasonic noted that the packaging of its batteries for hearing aids was not convenient for the elderly, its main target group. The company called upon the services of Pars pro toto design bureau. After a thorough analysis of the needs of users, the company developed a new packaging concept. The new packaging is smaller and costs less than its predecessor. This proves that greater convenience is not necessarily more expensive or damaging to the environment.